May 2012
2 posts
April 2012
2 posts
March 2012
1 post
February 2012
1 post
December 2011
9 posts
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8 Steps to Winning Friends, Influencing People,... →
Step 8 so important in anything you do…
8) Theory of Mind.Meredith’s real gift was her amazing ability to put herself into another person’s shoes; an ability psychology calls a theory of mind. Her persuasive power resulted from an uncanny gift for predicting the reaction of others coupled to a willingness to treat them the way she would like to be treated.
November 2011
33 posts
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“Don’t wait for opportunity. Get out there and get it.”
– (via dwellman)
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What I learned from startup entrepreneurs & a...
This week had the opportunity to speak on the phone with 2 entrepreneurs of a start up and a music manager who represents some big name clients, a common thread between them…
Responded to their e-mails as fast as possible
Set up a phone call quickly
With a lot of the new age thinking on time management like time boxing, Four Hour Work Week methodology, etc. this was an interesting lesson...
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How Facebook tracks you →
Facebook doesn’t track everybody the same way. It uses different methods for members who have signed in and are using their accounts, members who are logged-off and non-members.
The first time you arrive at any Facebook.com page, the company inserts cookies in your browser. If you sign up for an account, it inserts two types of cookies. If you don’t set up an account, it only inserts one of the...
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“The goal was to surprise and delight and give... →
What was Wendy’s trying to convey? I’m still missing the connection…
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How Are You Spending Your Days? →
Stop stringing and unstringing your instrument, always preparing – and instead live a life of taking action.
Sing the song you were born to sing.
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Your first social media campaign
Developing a target audience online who do not know about your brand and then creating/implementing an engagement with them is tough, a lot of work, and has low (ie very low) returns at the initial outset.
Here’s 2 ways you can upstart your social media marketing instantly:
Stop listening to people who say e-mail is dead. Use your existing e-mail list to drive traffic to a social campaign...
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How to pitch a blogger
Blogger outreach should be at the core of any social media campaign, especially if you are a small brand or startup.
While your individual outbound engagement campaigns should focus heavily from your social media channels, creating word of mouth through blogger outreach campaigns has more of an immediate and far reaching impact if you are unknown.
One last important note before going into some...
Jeff Bezos Owns the Web in More Ways Than You... →
bijan:
Levy: Two years ago, you bought Zappos. Was that an attempt to absorb their so-called culture of happiness and customer service?
Bezos: No, no, no. We like their unique culture, but we don’t want that culture at Amazon. We like our culture, too. Our version of a perfect customer experience is one in which our customer doesn’t want to talk to us. Every time a customer contacts us, we see...
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Have mad respect for 37signals. This should be... →
Jason Fried, co-founder of Chicago based software firm 37signals, has revealed in a piece on Inc Magazine that the company has hired a full time filmmaker to capture the company’s day to day runnings and highlights.
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32% More Engagement On Facebook During The Weekend →
Interesting findings by Argyle Social
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Selling with Content: Content creation becomes the... →
Keyword research should help drive content creation and blogging. You can make things look pretty, but at the end of the day it needs to be relevant and useful.
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BeachMint’s BeautyMint Gets 500,000 Visitors In... →
After working very closely in the skin care industry, BeautyMint nailed it.
Highly personalized items that can adapt on user needs and centered on a continuity program is genius and will force the competition to rethink how they offer their product line.
Rather than sending a random smattering, though, each user receives a personalized kit, depending on factors including their skin type, where...
Millenials Driving Social Media Power Shift →
Lean-back / Sit-forward
The late Steve Jobs, co-founder of Apple, was known to describe the difference between television and the web as, “the difference between lean-back and sit-forward media.” Jobs contended that computers networked via the Internet tend to make users lean in, focus and engage, while television encourages people to “zone out.” When it comes to millennials it is not really...
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October 2011
17 posts
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